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7 Tips for Shooting a Music Video

By DCS, Mar 16, 2020

7 Tips for Shooting a Music Video Content contribution created as part of the educational web series,  Suzee Skwiot, Managing Editor for Adorama Learning Center Since they first debuted decades ago, music videos have transformed the music industry landscape, bringing acts and musicians to worldwide audiences ... [ Read: 7 Tips for Shooting a Music Video ]

Tips & Reviews

By DCS, Apr 20, 2019

7 Tips for Shooting a Music Video Content contribution created as part of the educational web series,  Suzee Skwiot, Managing Editor for Adorama Learning Center Since they first debuted decades ago, music videos have transformed the music industry landscape, bringing acts and musicians to worldwide audiences ... [ Read: Tips & Reviews ]

A Quick Look at the P+S Technik Technovision Classic 1.5x Anamorphic Lenses

By DCS, Jul 10, 2018

In this short video, James Mathers, Cinematographer and Founder of the Digital Cinema Society takes a quick, unscientific look at two of P+S TECHNIK's new TECHNOVISION Classic 1.5X anamorphic lenses. We intercut directly between the anamorphic 35-70mm Zoom and the 50mm Prime and a spherical Fujinon 25-300mm zoom, so ... [ Read: A Quick Look at the P+S Technik Technovision Classic 1.5x Anamorphic Lenses ]

Tom Fletcher and Gary Adcock's New 2018 Camera Comparison Chart Now On-line

By DCS, Jun 26, 2018

Gary Adcock and Tom Fletcher, (current and former Presidents of the Digital Cinema Society Midwest Chapter), have come out with an update to their now famous Camera Comparison Chart. The information has been gathered from numerous conversations with various cinematographers, colorists, colleagues and manufacturers. ... [ Read: Tom Fletcher and Gary Adcock's New 2018 Camera Comparison Chart Now On-line ]

Avid's Louis Hernandez, Jr. Explores: The Storyteller's Dilemma: Overcoming the Challenges in the Digital Media Age

By DCS, Nov 21, 2017

Book Review: The Storyteller's Dilemma: Overcoming the Challenges in the Digital Media Age by Louis Hernandez, Jr., CEO Avid Technologies As Artists and Content Creators, we all sometimes need to be reminded of the old adage, “There’s a reason they call it Show Business” lest we forget that our Industry ... [ Read: Avid's Louis Hernandez, Jr. Explores: The Storyteller's Dilemma: Overcoming the Challenges in the Digital Media Age ]

Lighting Tips from James Mathers: 5 Reasons to Recommend a Soft Box - Especially with LED Lighting

By DCS, Jul 19, 2017

Lighting Tip:  5 Reasons to Recommend a Soft Box with LED Lighting By James Mathers, Cinematographer and President of the Digital Cinema  Society LEDs are a highly efficient light source, and putting aside any color spectrum issues, (that have generally been improving they still have limitations for lighting ... [ Read: Lighting Tips from James Mathers: 5 Reasons to Recommend a Soft Box - Especially with LED Lighting ]